Campaign on social media
In Coop Norrbotten’s membership campaign, we wanted to describe more clearly what a membership at Coop actually means. For the younger generation, we also wanted to clarify the meaning of a cooperative. We created #medägare which is a play on words between “member” and “owner”. The campaign aims to raise the positive aspects of the membership and how it differs from other grocery stores by becoming a co-owner.
The digital campaign ran on social media where we communicated why people choose Coop as their store and what the points can be used for.
Social media content
Some assignments involve taking full control of content on social media on the respective platforms, whether it concerns building a brand or selling products or services. For some of our clients, we photograph and film as well as adapt the content to the appropriate channels. Here we also handle sponsorship of content and advertising.