Information movie
When Luleå University of Technology approached us with the brief for an AI film, we knew that it required some unconventional thinking. LTU needed to see something they had never seen, and we needed to do something that we had never done. But how do you even make a film about AI that will spark the interest of both students and financiers, when we don’t even have access to the AI? We needed to make a story that both explains and inspires while also keeping the viewer’s interest alive for an extended period of time.
Advertising movie
In Coop Norrbotten’s membership campaign, we wanted to describe more clearly what a membership at Coop actually means. For the younger generation, we also wanted to clarify the meaning of a cooperative. We created #medägare which is a play on words between “member” and “owner”. The campaign aims to raise the positive aspects of the membership and how it differs from other grocery stores by becoming a co-owner.
Introduction movie
Intro to Sweden’s best women’s basketball team.
Social media movies
Coop Norrbotten promotes leadership in food, health and sustainability (both ecological and social), and they continue to set the agenda for positive development. In this campaign, we meet people who have settled in the countryside but still have the opportunity to shop at Coop – far removed from the hectic city life. We also meet the local farmer who delivers produce to Coop. He talks about life on the farm and the significance of a thriving countryside and the importance of our county becoming more self-sufficient.
Social media movies
Coop is the most local option among grocery stores in Norrbotten. If you could say that a store is locally produced, that is exactly what Coop Norrbotten is. It’s so local that it’ll make you happy.